The Haircare Edit
Clean formulation, verified ethics.
A guide to haircare that holds up to standards on sourcing, credentials, and performance.
RAHUA
Vegan and Cruelty-Free. USDA-Certified Organic. Symbiotic® Standard.
The difference: Rahua was founded in 2008 by Fabian Lliguin, a Vidal Sassoon-trained hairstylist and colorist from Ecuador, and his wife Anna Ayers, after Lliguin discovered ungurahua oil used for centuries by Indigenous Quechua-Shuar women in the Amazon. The brand's Symbiotic® Standard means every ingredient is grown wild in the rainforest without farming and hand-processed by Indigenous communities using ancestral methods. In 2024, Rahua raised its profit contribution to Indigenous land preservation to 30%. The ungurahua oil molecule is superfine, penetrating the hair cortex to nourish from within rather than coating the surface. These are results that are structural, not cosmetic.
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INNERSENSE ORGANIC BEAUTY
Leaping Bunny Certified. Certified B Corporation. 1% for the Planet.
The difference: Founded in 2005 by salon stylists Greg and Joanne Starkman, Innersense was built from a direct concern for the health of the people in their chairs. Leaping Bunny certified means supply chain audits at every level, including ingredient suppliers. As a certified B Corporation and 1% for the Planet member, with over 80% of packaging in post-consumer recycled material, the ethics run through the business as thoroughly as the formulations. These are professional-grade products that perform at salon level without a single compromise on what goes in the bottle. Not fully vegan across the range: products containing honey or beeswax are clearly marked on their site.
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LEONOR GREYL
Leaping Bunny Certified. Paris, Since 1968. Rainforest Certified Ingredient Sourcing.
The difference: Leonor Greyl invented luxury natural haircare before the category had a name. Founded in Paris in 1968 by Leonor Greyl and her husband Jean-Marie, a botanist, and led today by their daughter Caroline as president, the brand is three generations, independently owned, and made entirely in France. Leaping Bunny certified. Rainforest Certified and sustainably harvested ingredient sourcing. FSC-certified cardboard packaging. The formulations carry over fifty years of botanical research and salon knowledge, the kind of depth that produces true cult products, not seasonal launches. Not fully vegan: vegan products are clearly marked per product.
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JOSH ROSEBROOK
Cruelty-Free. Haircare Line Fully Vegan. Biodegradable and Fair Trade Ingredients.
The difference: Josh Rosebrook is built on the premise that scalp health is the foundation of hair health, and that the ingredients doing that work should be held to the same standard as food. Founded by Josh Rosebrook, a hairstylist who turned to herbalism, cosmetic chemistry, and environmental health research, the brand formulates with biodegradable, fair trade, and organic ingredients throughout. Packaging in ocean waste plastic and Sugarcane BioResin. Sold exclusively through Credo Beauty and direct. The haircare line is fully vegan. The Wide Paddle Hair Brush is sourced from 100% FSC-certified Ash Wood from France with Hornbeam wood pins and comes in a carbon-neutral organic cotton pouch, held to the same sourcing standard as every formula in the range.
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Notes from HERBE.
Every brand in this edit is cruelty-free. Not one product here was tested on animals at any stage, anywhere in the supply chain.
On vegan status: Rahua and Josh Rosebrook's haircare lines are fully vegan. Innersense and Leonor Greyl are not fully vegan across their ranges, but both hold Leaping Bunny certification and clearly mark which products are vegan. Check per product rather than per brand.
